Dodging Purple Cookies and Baking Super-Food Fudge
Innovation and trends consultant Gregg Fraley talks about how bolder questions provide better answers, and breakthrough innovation. Does the market really need another purple cookie?
View ArticleGame Changers: Will tech take over market research?
New tech-based entrants to the market research and information business are booming. Who are they? What services do they offer? And of course, for established research suppliers, will these newcomers...
View ArticleFrom Mad Men to Math Men
Ruud Wanck of GroupM on the role of media investment managers in an increasingly fragmented media environment. Do we need marketing communication specialists or people who can develop and build...
View ArticleDIY by Design?
In an increasingly visual age, people expect things to be clear, well laid out and intuitive. But much of the material put out by the research industry is unprofessional, unimaginative and out dated....
View ArticleResearching at Google
How does one of the worlds largest companies use research? Simon Chadwick interviews Mario Callegaro who is a research scientist at Google – there are a few surprises in store…..
View ArticleWalking the line: recruiting effectively for international expansion
When a market research agency expands overseas, getting the right staff in can mean the difference between success or failure. Here Sinead Hasson looks at the recruitment options open to companies and...
View ArticleLittle Data
Rarely has a bandwagon attracted more attention in research than the clamour around big data, but is it everything we've been promised. Here Jerry Thomas at Decision Analyst looks at how little data is...
View ArticleQualitative Research – Why doesn’t it get the recognition it deserves?
As ESOMAR's Qualitative 2013 rapidly looms before us, one of the presenters at this year's conference, Edward Appleton, asks whether qualitative research gets the recognition it deserves and how the...
View ArticleSpeaking the Same Language
Robert Heeg Last year, ESOMAR successfully introduced corporate membership. Some of the organisations that joined tell us about the benefits of global associations in an age of changing privacy and...
View ArticleOpportunities and Threats in Market Research
Hannah Mumby, along with many of us, "fell" into the market research industry and at university found her compulsory market research module uninspiring. Is the industry doing enough to inspire young...
View ArticleBig Data – A Defining Moment for Research Relations With Governments?
The relationship between data collectors and legislators has never been tenser. But the rise of big data and the recent NSA scandal has pushed the legality of data collection to the fore. Here Kim...
View ArticlePredicting New Product Success: Cutting out the cannibals and zombies
How to get more successful innovations to the market faster is a top priority to any innovation director at a FMCG company. But are the premises researchers use to predict innovation success outdated?...
View ArticlePlus Ça Change: The GRIT Report 2014
This week Greenbook launches the 14th edition of the Greenbook Research Industry Trends (GRIT) Report. Here Simon Chadwick takes a look at the report and gives us his takeaways on what it tells us...
View ArticleWorld Cup Fever! Making Sponsorship Work
Why are Coca-Cola and McDonald’s investing millions in sponsoring the biggest sporting event of 2014? Read about the strategies underlying their sponsorship and how this plays out in consumer...
View ArticleSo you want to present a webinar?
Along with articles in research publications and conference presentations, webinars can be a key component of a research agency's content marketing activities. Here, webinar veteran Sue York shares her...
View ArticleEngaging the future: The Young Researcher Award
The 6th annual Young Researcher of the Year Award is currently open to entrants. We caught up with some of this year's mentors and previous finalists to talk about why the award is important, and how...
View ArticleA Model’s Many Faces
The term "model" is thrown around often in the industry. Here, marketing scientist Kevin Gray explores the definition of the word and how a sound understanding of models can save considerable time and...
View ArticleMR Conferences – How Valuable are they?
The spring conference season is almost over, but will begin again in earnest come September. But with so many conferences around the world, how do you choose which one's right for you and will, in some...
View ArticleThe magic of irresistible brands
Building an irresistible brand is the marketing holy grail. TNS recently carried out a study of over 2,000 global brands to unlock the key of irresistibility. Here Roz Calder and Michael Cook talk us...
View ArticleBuilding a Brilliant Content Marketing Strategy
Content marketing has become a significant element in the activities of research agencies across the world, as an ideal way to demonstrate thought leadership. Here, in the first of a 3 part series,...
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